Company Website: http://theeea.org

Founded: 2008

Unique Selling Benefits

The Enterprise Engagement Alliance is the world’s only organization focused specifically on the practical application of Stakeholder Capitalism principles to achieve sustainable performance, innovation, and resilience by fostering the proactive involvement of all key stakeholders, including customers, employees, distribution partners, distribution and supply chain partners, communities, and volunteers–anyone critical to success.

Our mission is to create a vibrant field and marketplace of experts and solution providers to help organizations translate the talk about Stakeholder Capitalism into action. Our services include:

Useful information delivered digitally, socially, and virtually. The EEA publishes the 12-year-old EnterpriseEngagement.org and 25-year-old RewardsRecognitionNetwork.com media platforms with a combined audience of 20,000 professionals a month seeking the latest news, research, profiles, ideas, and resources in engagement and brands used in rewards and recognition The EEA produces the new Stakeholder Capitalism in Action and Measurable Engagement Solutions Zoom shows highlighting key issues and action plans through panel discussions with diverse experts in all areas of engagement and rewards, recognition, and gifting.

Digital Marketplaces: The EEA publishes EEXAdvisors.com, the only comprehensive digital marketplace featuring “storefronts” of  solution providers and basic listings to help organizations source the best solutions and to help solution providers generate inbound inquiries and create a marketplace of resellers. For the rewards and recognition market, the EEA publishes the BrandMediaCoalition.com bible of the world’s great brands active in the corporate market featuring storefronts that tell their stories, personalities and brands for gift and award selection as well as where to source them from experts with corporate pricing and support services.

Training and certification. The EEA offers a complete learning platform for Enterprise Engagement principles and ISO human capital standards, including certifications in ISO 30414, ISO 10018, along with two books, Enterprise Engagement for CEOs, offering high-level information for management, and Enterprise Engagement: The Roadmap 5th Edition, a detailed guidebook for practitioners updated every two years.

EEA Membership program for professional development and visibility. Practitioners and solution providers in all areas of engagement can benefit from an individual membership ($250 annually) or corporate membership ($595 annually), specifically designed to help people and organizations develop and profit from expertise through learning, training, the ability to share thought leadership in EEA media and Zoom shows, and more.

Engagement Advisory Services for implementation and business development. The EEA offers complete agency support service for organizations and solution providers seeking to profit from an enterprise approach to engagement, including: strategic planning and business plan development for solution providers; a gap analysis related to effective practices; managed outsourcing support; content marketing strategies and implementation, training, and more.

Referral Partner Program

As part of its effort to promote the development of a marketplace of engagement solutions, the EEA offers finders fees from 5% to 10% for referring professionals or companies to the EEA who engage our services. See details below. The EEA offers 5% for a simple personal email referral introduction that results in a sale; 10% to those who participate in the introductory presentation; and more for those who get involved with actively closing sales, subject to mutual agreement.

EEA services applicable to finders fees: EEA professional and corporate memberships; storefronts on EEXAdvisors.com and BrandMediaCoalition.com digital marketplaces; content marketing programs on EnterpriseEngagement.org and RewardsRecognitionNetwork.com;  Engagement Agency advisory services, virtual or other training programs, etc.

Types of Organizations Served

The Enterprise Engagement Alliance can help almost any organization, including:

• Government, for-profit, not-for-profit or any type of organization seeking to benefit from a strategic and systematic approach to engaging all stakeholders; i.e., the principles of Stakeholder Capitalism.
• Solution providers in all areas of engagement seeking to find new solutions to bring to their prospects and clients.
• Professionals seeking to enhance their careers by profiting from one of the world’s most compelling challenges–the need to strategically and systematically engage all stakeholders.
• Educators seeking to inform their students of a more effective approach to capitalism.

Skills/Knowledge Required

Anyone who brings the tools of the Enterprise Engagement Alliance to colleagues should fundamentally understand the principles of Enterprise Engagement or, for those in the world of rewards and recognition, the concept of Brand Media. All of our information is shared for free on our various web sites, outlined below.

It’s beneficial to have relationships in senior management, including CEOs, CFOs, CMOs, CHROs, or board members who recognize the need for a strategic and systematic approach to engaging all stakeholders in the organizational mission.

Those relationships could also include management at the practitioner level who can benefit from EEA memberships and training to advance their skills.

Those relationships also could include CEOs, sales, or marketing management at engagement solution providers seeking to profit from a new field through the EEA’s business development services.

Questions to Ask in the Discovery Process

To organizations, the questions are:

1. Are they satisfied with the level of quality, productivity, proactive involvement and alignment of their team or organization to achieve organizational goals?
2. Does the company have a strategic Business Operating System or other means of maintaining a focused, efficient operation?
3. Does the company publish a Corporate Responsibility Report to share its people practices without external stakeholders?
4. Does the organization have clear metrics to measure the ROI or performance of its expenditures in human capital, including incentive, recognition, loyalty, promotions, communications?
5. Does it have key productivity metrics in terms of customer, employee, and distribution partner performance that it uses to make key decisions?
6. Does the organization have a specific program whose ROI is in doubt that it would like to replace with a more sensible, measurable solution if possible?

To solution providers, the questions are:

1. Does the company have a solution that can help engage key stakeholders or would it like to expand into this field?
2. Is it looking for a more sensible way to develop business digitally and through virtual meetings?
3. Does it need help developing a strategy and implementation process or training, etc.?

Support Tools

The Enterprise Engagement Alliance offers complete tools to profit from its two marketplaces.

The EEXAdvisors.com offers a complete library of free information to learn about all aspects of Enterprise Engagement, as well as a guide to understanding all the different tactics and business models.

The EEA’s Engagement Agency service can provide participating solution providers with customized PDFs, decks, and other sales tools, including web sites, to develop their engagement enterprise.

In some cases, the EEA works closely with companies to help them identify key prospects and help close sales in a support fashion.

Referral Fee Structure

The EEA offers 5% of the sales for a simple personal email referral introduction that results in a sale. This email must consist of a direct connect to the prospect copied to Bruce Bolger, contact information below. 10% is offered to those who participate in the introductory presentation; and more for those who get involved with actively closing the sale, subject to mutual agreement.

EEA services applicable to finders fees: EEA professional and corporate memberships; storefronts on EEXAdvisors.com and BrandMediaCoalition.com digital marketplaces; content marketing programs on EnterpriseEngagement.org and RewardsRecognitionNetwork.com;  Engagement Agency advisory services, virtual or other training programs, etc.

Renewals. For second-year renewals, the finders fee is 50% of the first year’s fee, unless otherwise agreed. Multi-year agreements are available subject to agreement.

Contact

Bruce Bolger, EEA Founder

Tel. 1 914-591-7600, ext. 30

Bolger@TheEEA.org