Company Website: https://hmiaward.com/
Founded: 1980
Unique Selling Benefits
People are an organization’s most important asset. Using data and behavior-driven methodologies, strategic design, creativity, and empathy, every organization can achieve its growth and profit goals through a comprehensive incentive loyalty strategy.
Founded in 1980 in Cambridge, MA, HMI Performance Incentives has grown to become a global leader in designing and operating effective incentive solutions.
At HMI, we measure our success by the outcome of our clients’ satisfaction. We take our time to understand your unique go-to-market strategy and business model. In our Exploration Process, we uncover the best opportunities for you to engage customers, grow sales, or support your channel partners. We are proven experts at understanding our B2B client-partners, their stated objectives, and utilizing that knowledge to design and operate the right strategies to achieve those objectives, using any number of solutions including promotions, channel engagement software, tangible rewards or group incentive travel.
Finally, community is our passion. We strive to give our full potential back to the communities around us, be them local, national, or international. We empower our employees to make an impact beyond just themselves and help our clients to do the same. Our mission is to support the causes and communities that we’re passionate about and that means finding a way to bring good into every program.
Referral Partner Program
HMI Performance Incentives offers finders fees for solution provider partners who refer clients in need of our services and full commissions for those able to fully develop and close sales with the support of HMI’s business development team. We welcome discussions with individual or organizational solution providers whose clients need full-service channel, rewards experience fulfillment and sales engagement solutions.
Types of Organizations Served
HMI Performance Incentives provides the best value to mid-size to large companies that sell through distribution channels or mid-size to large sales forces supported by non-sales.
Skills/Knowledge Required
As a one-to-one marketing agency, HMI Performance Incentives needs to understand the challenges organizations face in engaging key stakeholders to achieve organizational objectives. This requires an understanding of channel and sales structures, processes, and dynamics, including the roles that incentives, promotions and motivational events can play in generating behavioral change, enabling clients to optimize performance.
Intellectual curiosity about many industries and business models helps get to the root of our clients’ pain points and possible solutions that we can offer. Beyond that, the HMI Performance Incentive team assists through an in-depth process to recommend effective strategies to the client.
Also, check out these other topics that are important to us at HMI.
The Debate Is Over: Incentive Programs Bring Tangible Value
4 Ways to Grow Business by Understanding Human Behavior
eBook: B2B Customer Loyalty and the Share of Why
The Definitive Guide for an Effective Channel Incentive Program
eBook: Sales Incentives: How, Why, and ROI
Questions to Ask in the Discovery Process
- Does the company sell through distribution partners and/or rely on a mid-size to large inhouse sales to develop its business?
- Does the company currently run any type of promotions or incentives for its distribution partners or salespeople?
- What growth strategies, outside of incentives/loyalty, is the prospect currently utilizing?
- Does the organization’s management feel that that it is achieving a measurable return-on-investment for its channel or sales engagement efforts?
- What sorts of sales challenges is the organization facing, including competition or a new product launch?
- Has the company ever used outside advisory services, incentive, or promotional companies to help it achieve its channel or inhouse sales goals?
Support Tools
HMI has a complete suite of marketing and sales presentations and resources to support reseller partners.
Referral Fee Structure
HMI Performance Incentives offers finders fees for solution provider partners who refer clients in need of our services and full commissions for those able to fully develop and close the sales with the support of HMI’s business development team. We welcome discussions with individual or organizational solution providers whose clients are in need of full-service channel or sales engagement solutions.
Contact
Lincoln Smith
Chief Strategy Officer
Lsmith@hmiaward.com